Privacy Policy - Rohlíček club members

The business company VELKÁ PECKA s.r.o., registered office at Sokolovská 100/94, Karlín, 186 00 Praha 8, ID No.: 030 24 130, registered in the Commercial Register kept by the Municipal Court in Prague, section C, insert 226550 (hereinafter also referred to as "We"), as the administrator of personal data, informs you as a user of the website www.rohlik.cz ("website") and our customers about the processing of personal data in connection with your membership in the Rohlíček Club.

In the following text you will learn in particular:

1. what personal data we will process;

2. for what purposes and by what means we will process the personal data;

3. to whom the personal data may be transferred;

4. for how long we will be processing the personal data; and

5. what rights you have in connection with the protection of personal data.

In case you need to explain any part of the text, you seek advice or you wish to discuss further processing of your personal data, you can contact us at any time by email at zakaznici@rohlik.cz or privacy@rohlikgroup.com.

1. Scope of personal data processing, purposes of processing, communication settings

1.1 When you register for the Rohlíček Club, you are asked to fill in the following information:

child's name,
the date of birth of the child,
whether your child is a boy or a girl;

alternatively, if you are still expecting a baby:

information that you are expecting a baby,
information on whether a girl or a boy is to be born,
the approximate date of birth.

1.2 The information you give us is used to provide you with club benefits personalised to your specific circumstances.

1.3 If you are expecting a baby and you provide us with this information, please note that this information may be considered as a special category of personal data that is subject to a higher level of protection. We will only process information that you are expecting a baby if you voluntarily provide it to us and you consent to such processing by registering with us. Giving this consent is necessary for your membership in the club, without giving this consent your membership in the Rohlíček club does not come into existence and if you withdraw it, your membership in the Rohlíček club will terminate. Withdrawal of consent to processing of this information does not affect the lawfulness of the processing of this information prior to its withdrawal.

1.4 If you are a member of the Rohlíček Club and you purchase our goods, we may also use your name, surname, e-mail address and telephone number to send you commercial communications by electronic means (e-mail, SMS), i.e. to inform you about goods or services that we provide and that we believe may be of interest to you as a member of the Rohlíček Club. You can unsubscribe from receiving commercial communications sent by electronic means at any time by following the link in the emails or by sending a message to zakaznici@rohlik.cz.

1.5 We may also send/provide you with our offers, information about new products and discounts or other commercial communications:

by post, for which purpose we will process your name, surname and address;
by telephone (live call), for which purpose we will process your name, surname and telephone contact.

Please inform us in written form (by post to our registered office address or by email to zakaznici@rohlik.cz) if you do not wish to receive commercial communications from us by telephone or by post.

1.6 If you give us your consent to do so on the www.rohlik.cz website (marketing consent), we will also process the personal data provided by you, including your purchase history and data about the fact that you are expecting a baby, that you have a child under the age of 12 and data about the date of birth and the gender of the child for the following purposes:

creating marketing analyses and statistics, including profiling;
sending commercial communications concerning our goods and services and the goods and services of our partners to your e-mail address, taking into account your purchases, preferences or customized in other ways in order to select the goods and services best suited to your needs;
the use of personal data transferred to us by the social network Facebook, if you log in via this social network, to the extent of your settings, for the above purposes.

This consent is voluntary and it is not required by any legal regulation.

1.7 You can easily set up the granting/withdrawal of your consent, the way we can contact you and the areas of interest through your profile in the "Communication settings" section.

2. Who has access to your personal data

2.1 We, as the controller, will process your personal data. We will only disclose your personal data to authorised employees and cooperating persons or to individual data processors under contract or to other controllers, but only to the extent necessary to fulfil the individual purposes and on the basis of the relevant legal title for the processing of personal data.

3. Period of processing personal data

3.1 We will process personal data collected in connection with membership in the Rohlíček Club for the duration of your membership in the club and for the period necessary to protect our legitimate interests (e.g. to prove the legitimacy of the granting / not granting club benefits), but no longer than for 4 years.

4. Your rights arising from the processing of personal data

the right of access to personal data;
the right to rectification;
the right to erasure ("right to be forgotten");
the right to restrict the processing of data;
the right to object to processing; and
the right to file a complaint about the processing of personal data.

You can claim your rights by contacting our Data Protection Officer at privacy@rohlikgroup.com or zakaznici@rohlik.cz.

For comprehensive information on the processing of our customers' personal data, please click here.

This Policy is effective as of May 25, 2018 and is updated regularly. Last update date: April 2022.